Committed to delivering outstanding results and a superb customer experience, MB Human Resources Consulting Ltd was established in 2012 with nearly 20 years experience across all spectrums of Human Resources Management and Organisational Development.
Emma, the Managing Director came to Renoovo Design because her brand was not clearly defined. It looked outdated and did not match up with the quality of MBHR’s services. Their only promotional materials were a mere business card and 4 leaflets designed in Microsoft Word. Their website was a few years old, was largely grey and did not attract the readers. It didn’t adapt for different screen sizes such as phones and tablets.
Colours and styles needed to be consistent throughout all marketing materials including email signature, business cards, brochures and website.
We designed a few initial concepts for the logo carrying the company’s ethos: Inspire, Strive, Realise. HR is to do with making a team work together in unity. After ongoing communication with the client, the puzzle pieces fitting seamlessly together was chosen to represent the vision of the company. A full branding guideline was written as a the plumb line for all future design work.
Leaflets were redesigned, content reorganised and laid out in a manner to inspire the reader. Four A5 leaflets were designed to fit into a matt laminated branded folder as part of MBHR’s marketing strategy. Renoovo Design managed the printing of those alongside new business cards, letterheads, an exhibition banner and a printed tablecloth.
We rebuilt the website from scratch giving it the new look it needed, ensuring brand consistency. The website is now mobile responsive and presents the company in the style that reflect the quality of services given. In Emma’s own words, “it looked cheap before, and now it looks special”.
Initial Logo Concepts
The Finished Brand
The Old Brand
The Old Website
The client said
I approached Renoovo Design to assist with my marketing materials because my existing package consisted of a very basic website which was not mobile friendly and business cards that were poor quality. Both of the above included my old branding that was created rather haphazardly by 'a friend of a friend' that put it together encompassing the business name and nothing else. I regularly presented myself and my business at numerous events and networks and I was not filled with confidence with the materials I had.
Now, my marketing materials are used with pride and are regularly on show at exhibitions and events. My branding now represents not only my business name but also a flavour of who I am and most importantly what my business does, who it is aimed at and the market that I operate within. Jonny, as the Creative Director, took the time and asked the correct questions to make sure the branding was right. Clément, as the technical director, then worked his magic to recreate my website and make it more user friendly whilst following my new brand.
The colours of my brand are a flavour of me. The logo represents the change that occurs within people and organisations (you may see a cube or a hexagon) as well as the requirement for people (pieces of a jigsaw) to come together seamlessly. Additionally seeing the different shapes can be aided by tilting the card or changing your position, again demonstrating the difference that other perspectives can make. The words are for people who are more 'matter of fact', don't enjoy or immediately see the patterns and meanings of the logo. They describe what we help businesses or individuals achieve with each of our different interventions available. Overall look is clean and professional for the industry that I work in.
The branding that was created and then reflected consistently throughout all materials, perfectly encapsulates my business, and I couldn't be happier with it. I was very pleased as this project was completed within a very tight timescale and was done with the up most professionalism.
I have and will continue to recommend the services of Renoovo Design based on the outcomes and materials they produced for my business.