Britannia Metador

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Britannia Metador Case Studies

The Problem

Britannia Metador are a UK door manufacturer based in Teesside, North East of England. They trade internationally and have a strong reputation for their 100% British Made quality designs. Britannia Metador’s Website was in a need of being modernised and reorganised, and Renoovo was interviewed amongst other high profile web and brand agencies from the local area. We won the contract thanks to our unique knowledge of both print and Website design.

Britannia Metador wanted a user-friendly Content Management System after struggling with Drupal. Pages were scattered across the Website and some contained obsolete content. Search Engine Optimisation was not really there. As well as a Website lift, their marketing materials required consistency and quality printing.  And, more importantly, they needed a company to provide ongoing support to help them achieve their marketing strategies.

The Solution

As well as designing a full brochure, distinctive pop-up marketing material, email signatures and email template, Renoovo Design analysed their existing Website content. We proposed a new sitemap, and developed the new Website on the latest version of Wordpress. All their products have been imported and organised, and they now follow a consistent layout. Doors and Ironmongery are all distinct content making it a lot easier for the staff to make changes. 

The new Website design is, of course, fully mobile responsive,with a clean layout throughout. Embedded videos follow responsive guidelines to make it easier to play on mobile devices. A complex enquiry form has been turned into a friendly and intuitive page for customers to order their products. After giving initial training on how to use the Website, Renoovo provides vital ongoing support to update/amend the Website as well as giving general advice for IT and marketing.

Compile Brand ID

Britannia Metador didn't have a specific branding guideline to follow so we analysed, edited, and move forwards with a better, cleaner, more modern brand.

britannia metador logo

Pop Up Boxes, Marketing made to Surprise

Britannia Metador needed stand-out marketing material to impress their customers. When someone receives this pack through their letterbox, a pop up surprise awaits them.

Britannia Metador Pop up Boxes

Mailchimp Email Template

Renoovo Design developed a bespoke responsive template for Mailchimp. Britannia Metador now uses a consistent style when sending out marketing emails.

Britannia Metador Mailchimp Newsletter

 

And it cleverly adapts on mobile devices!

Britannia Metador Mailchimp Newsletter Mobile

Professional Photography/Video Editing

We took professional photographs of each member of staff and edited them to add the company's brand. These are now used on their LinkedIn profiles.

Britannia Metador Photoshop Service

 

With our team of experts, we worked on an existing lengthy video and edited it to improve the message and speed. Again, we added the company's brand to give it the Britannia Metador distinctive identity.

Bespoke Website Enquiry Form

For their customers to enquire about products, Britannia Metador used to send out an A4 form, wait for it to come back via snail-mail, then process the form and send a quote back.

Renoovo Design built an interactive form on their new modern looking Website releasing vital and costly staff resources. Customers fill in their specifications online and the office receives the enquiry directly via email.

Britannia Metador bespoke enquiry form

Conclusion

Britannia Metador continues to receive technical support and help in achieving their marketing goals. Renoovo Design is pleased to have successfully shaped "The world's perception of their business".

As they are considering exporting to foreign markets, we are here to advise and help them reach those new target audiences in new languages/cultures. We offer 'native' translation services and have built their Website ready to handle foreign languages and countries.

 

The client said

When we set out to find a company to help us with our marketing and website design, we looked for a company who were very proactive in managing design projects, had innovation and design flare and were competitively priced. Renoovo fitted the bill perfectly.

Ever since we started to use Renoovo in June 2014, our sales have increased by 25%. We have been extremely happy with the service they have provided. We have found Jonathan & Clement very helpful, full of creativity and knowledge.

We would thoroughly recommend them to any business wanting to create a new website or advice with their marketing or brochure design.

Simon Evershed, Managing Director
Britannia Metador
Middlesbrough, Teesside

The Finished Work

Britannia Metador website home page
Britannia Metador website about page
Britannia Metador website door products
Britannia Metador website ironmongery products
Britannia Metador website panic hardware

Are you convinced yet?

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